About the Organization: Zoned is a premier online platform that provides high-quality sports clothing and equipment to athletes and fitness enthusiasts across India. Founded with a passion for sports and an understanding of the diverse needs of active individuals, Zoned aims to empower customers by offering a wide range of products that enhance performance, comfort, and style.

Role Description: Zoned, a leading online sports clothing and equipment platform, is seeking an experienced and dynamic Marketing Manager to join our team. This role is pivotal in driving our brand's growth and enhancing our market presence across India. The ideal candidate will possess a deep understanding of digital marketing strategies and a passion for sports, enabling them to connect with our diverse customer base.

Objective:

• • Establish brand positioning and identify target audiences to develop comprehensive marketing plans with specific objectives across various channels and segments.
• • Lead the execution of marketing programs from inception to completion, leveraging internal support and fostering collaboration across teams.
• • Analyze customer insights, consumer trends, and market data to inform successful marketing strategies.
• • Create and maintain analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies.
• • Collaborate with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Job Responsibilities

• • Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.
• • Conceptualize and execute multichannel campaigns across the customer lifecycle, ensuring consistent messaging across all platforms.
• • Manage content and updates for customer and internal touchpoints, establish budget guidelines, and provide sales support.
• • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads.
• • Evaluate the effectiveness of current marketing initiatives through tracking and analysis, optimizing strategies accordingly.
• • Present ideas and final deliverables to internal and external teams, communicating with senior leaders about marketing programs, strategies, and budgets.

Requirements

• • MBA in Marketing and Operations
• • Experience: 1-3 years of relevant experience
• • Proven success in developing and executing marketing plans and campaigns
• • Excellent written and verbal communication skills
• • Strong project management, multitasking, and decision-making abilities
• • Metrics-driven marketing mindset with a keen eye for creativity
• • Experience with marketing automation and CRM tools
• • Proficiency in online marketing and social media strategy
• • Experience in e-commerce, particularly in the sports equipment and apparel sector
• • Established contacts in media and influencer networks
• • Willingness to travel as required
• • Define key performance indicators (KPIs) for marketing initiatives, regularly reporting on campaign performance and insights to senior management
• • Monitor customer engagement levels across various platforms, adjusting strategies based on performance data to improve conversion rates

Compensation and Benefits:

• • CTC: INR 18-23 Lacs (Competitive salary commensurate with experience and qualifications)
• Fixed: INR 15 lacs
• Joining Bonus: INR 2 lacs
• Performance-based variable pay: INR 2-5 lacs
• • Comprehensive health insurance and retirement benefits
• • Opportunities for professional development and career growth

If you are a creative thinker with a strong analytical mindset and a passion for sports, we invite you to apply for the Marketing Manager position at Zoned. Join us in our mission to inspire and equip athletes across India!

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Full Time

Job Responsibilities

• • Develop and implement comprehensive marketing strategies to enhance brand awareness and drive sales.
• • Manage and execute marketing campaigns across various channels, including digital, social media, and events.
• • Analyze market trends and competitor activities to identify new opportunities.
• • Collaborate with the product and sales teams to create compelling content and promotional materials.
• • Track and report on the effectiveness of marketing initiatives and adjust strategies as needed.

Requirements

• • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• • Demonstrated experience in marketing roles, preferably within the sports sector.
• • Proficient in digital marketing tools, social media platforms, and analytics software.
• • Strong creative and strategic thinking skills with the ability to manage multiple projects simultaneously.
• • Excellent communication and leadership skills.

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Full Time

Job Responsibilities

• • Identify and pursue new business opportunities to drive company growth and expansion.
• • Build and maintain relationships with key stakeholders, partners, and clients.
• • Develop and implement strategies to increase revenue, market share, and profitability.
• • Conduct market research to identify emerging trends and potential areas for development.
• • Collaborate with internal teams to ensure the successful execution of growth initiatives.

Requirements

• • Bachelor’s degree in Business Development, Marketing, or a related field; MBA preferred.
• • Demonstrated experience in business development or growth roles, ideally in the sports sector.
• • Strong networking and relationship-building skills with a proven track record of achieving growth targets.
• • Excellent strategic thinking and negotiation abilities.
• • Ability to work independently and manage multiple projects effectively.

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Full Time

Job Responsibilities

• • Customer Engagement: Develop and maintain long-term relationships with customers to understand their needs and ensure their satisfaction.
• • Customer Support: Address customer inquiries, resolve issues, and provide solutions in a timely manner.
• • Customer Feedback: Collect and analyze customer feedback to identify areas for improvement and implement necessary changes.
• • CRM Software Management: Manage and maintain the CRM system, ensuring accurate and up-to-date customer information.
• • Customer Retention: Develop and implement strategies to improve customer retention and loyalty.
• • Data Analysis: Analyze customer data to identify trends and opportunities for growth.
• • Reporting: Generate and present reports on customer satisfaction, retention rates, and other key metrics.
• • Training: Train and support staff on best practices for customer relationship management.
• • Cross-Functional Collaboration: Work closely with sales, marketing, and product development teams to ensure a cohesive approach to customer management.
• • Customer Outreach: Proactively reach out to customers to inform them about new products, services, and promotions.

Qualifications

• • Education: Bachelor’s degree in Business Administration, Marketing, or related field.
• • Experience: Minimum of 3 years of experience in customer relationship management or a related role.
• • Technical Skills: Proficient in CRM software and Microsoft Office Suite.
• • Communication Skills: Excellent verbal and written communication skills.
• • Problem-Solving: Strong problem-solving and conflict resolution skills.
• • Interpersonal Skills: Strong interpersonal skills with the ability to build and maintain relationships.
• • Organizational Skills: Excellent organizational and time-management skills.
• • Analytical Skills: Ability to analyze data and make informed decisions.
• • Customer Focus: Strong customer focus with a commitment to providing excellent customer service.
• • Adaptability: Ability to adapt to changing customer needs and industry trends.

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